Jared Reitzin March 26, 2012, 6:29 am Charlie my company is certainly one of the mash ups coming together. I am the CEO of mobileStorm, a 12 year old company out of Los Angeles. We provide a SaaS platform for mobile communication. For instance, we have been helping retailers influence consumer on behavior on a mobile phones, driving the consumer into the store for a sale to generate revenue. When we won a pilot from Kaiser in 2008 to prove that SMS could influence a patient to keep their appointments, and we saved them $275k in 30 days with just one facility, we realized we hit on something big that we already knew how to do. The principles are the same (I.e influence people to spend money = marketer, influence people to stay healthy = payer and very soon the provider as well). So today in a nutshell, our mash up is a multi-channel communication platform that allows our payer, provider, and pharmacy clients reach their customers via SMS, email, push notifications, social media and a brand new secure hipaa compliant way to reach consumers on smartphones. It's called AppMail and it works with any existing mobile app or site. Would love to talk about it more if anyone is interested.