WebMD is looking to enhance its value among physicians at the point-of-care with the launch of Medscape Mobile, a free medical application for doctors that provides physicians with Medscape's industry-leading medical information in a mobile format that can be accessed on demand with an iPhone, or an iPod touch.
Medscape Mobile includes comprehensive drug information, clinical reference tools, medical news and continuing medical education, as well as CME activities organized by specialty and designed for use on a mobile device.
Already available for Apple products, the information service will be offered on additional mobile platforms, including BlackBerry, later this year. To download Medscape for iPhone and iPod touch, search for 'Medscape' in the Apple iTunes App Store, or look under 'free apps' in the Medical category. An interactive demo is available here.